Obsession Diamonds

For countless New Jersey families, Obsession Diamonds in Totowa has become far more than just a jewelry store; it's a cherished institution. For decades, and across generations, customers have placed their trust in Emmit Devli, the passionate and highly knowledgeable owner, to guide them through their most significant jewelry purchases. Obsession Diamonds stands out for its profound commitment to personalized service, ensuring that every client finds exactly what they're looking for, whether it's a stunning engagement ring, a unique custom creation, or a beautiful piece to celebrate a special moment. Emmit's dedication, patience, and expertise are consistently highlighted in customer testimonials, reflecting his ability to transform ideas into tangible, breathtaking realities. As a GIA certified member and listed with the JBT, Obsession Diamonds upholds the highest standards of quality and ethical practices. They offer a diverse collection of fine jewelry, including a broad selection of classic and contemporary styles in diamonds, gold, platinum, cultured pearls, and silver, catering to a wide range of tastes and budgets. This unwavering dedication to quality, customer satisfaction, and exceptional craftsmanship makes Obsession Diamonds a premier and trusted destination for all jewelry needs in the New Jersey community.

Obsession Diamonds is conveniently located at 465 US-46, Totowa, NJ 07512, USA. This prime address ensures excellent accessibility for customers across New Jersey. US-46 is a major east-west highway that traverses a significant portion of northern New Jersey, providing straightforward travel from various surrounding towns and cities. Totowa, situated in Passaic County, is a well-known commercial hub with easy connections to other key roadways, facilitating convenient access. The visibility of the store along US-46 means simple navigation for those traveling by car. Furthermore, commercial locations along this busy thoroughfare typically offer ample parking, contributing to a hassle-free visit for patrons. The strategic placement of Obsession Diamonds makes it an easily reachable and desirable destination for anyone in New Jersey seeking their specialized services and exquisite jewelry.

• Fine Jewelry Sales: Obsession Diamonds offers a comprehensive selection of fine jewelry, including:
  • Diamond engagement rings and wedding bands, their specialty.
  • Diamond fashion jewelry.
  • Gold, cultured pearls, and silver jewelry.
  • Bracelets, necklaces, earrings, and rings in a variety of styles.
  • Brand-name jewelry offerings.
• Custom Jewelry Design: Emmit Devli and his team specialize in custom designing and model-making, transforming clients' ideas into unique, tailor-made pieces. This service is highly praised for its collaborative and supportive process.
• Expert Fine Jewelry Model-Making: They possess the expertise in creating detailed models for custom jewelry, ensuring precision and fidelity to the design.
• Diamond Setting: Skilled professionals handle diamond setting, ensuring secure and beautiful placement of stones.
• Loose Diamonds: Obsession Diamonds is known for offering fine quality loose diamonds, allowing customers to select the perfect stone for their custom pieces or for investment.
• Jewelry Repair: They offer all types of jewelry repair services, ensuring that cherished pieces can be restored and maintained. This includes:
  • Ring sizing and resizing (first 30 days free resizing).
  • Chain and bracelet repair.
  • Stone setting and replacement.
  • Polishing and cleaning.
• Ethical Sourcing: Their diamond suppliers guarantee compliance with the Kimberley Process, ensuring conflict-free diamonds.
• GIA Certified Guidance: Emmit Devli is a certified member of the GIA (Gemological Institute of America), providing customers with expert and knowledgeable guidance on diamonds.
• Diverse Style Selection: The store carries a broad selection of classic and contemporary styles, including vintage, antique, unique, traditional, and modern designs for engagement rings and other pieces.
• Price Point Variety: They offer a wide variety of jewelry at a range of price points, catering to different budgets without compromising on quality.
• Languages Spoken: To better serve the diverse New Jersey community, staff are fluent in English, Spanish, and Russian.

• Generational Family Jeweler: Emmit Devli and Obsession Diamonds have served families for "many years" and "decades," establishing a profound level of trust and loyalty across generations within the New Jersey community. This long-standing relationship underscores their reliability and consistent quality.
• Exceptional Custom Engagement Ring Design: This is a major highlight. Emmit is lauded for his ability to take clients' ideas and "bring them to reality," customizing "the most beautiful ring." The process is described as "patient, passionate and supportive," resulting in "speechless" and cherished reactions from recipients.
• Personalized and Supportive Experience: Emmit's hands-on approach and dedication to his clients are consistently praised. He "always helped me find exactly what I was looking for" and ensures customers "leave with a giant smile on your face." This personalized care sets them apart.
• GIA Certified Expertise: Emmit Devli is a certified member of the GIA, which is the world's foremost authority on diamonds, gemstones, and pearls. This certification ensures that customers receive highly accurate, reliable, and expert advice, particularly concerning diamond quality and value.
• Ethical Sourcing and Conflict-Free Diamonds: Obsession Diamonds guarantees that their diamonds are sourced in compliance with the Kimberley Process, providing customers with peace of mind regarding the ethical origins of their purchases.
• Comprehensive Jewelry Services: Beyond sales, their offerings include expert model-making, custom designing, diamond setting, and all types of jewelry repair, making them a one-stop shop for all jewelry needs. They even offer free resizing for the first 30 days.
• Wide Range of Quality and Style: The store boasts a "stunning selection" of "beautiful pieces" that are "always reliable" and "create the most beautiful pieces." They carry both classic and contemporary styles, and offer a variety of precious metals and cultured pearls.
• International and Local Reach: While serving local New Jersey customers, they also provide jewelry internationally, showcasing their broad appeal and quality standards.

Specific, current, and publicly advertised promotions for Obsession Diamonds are not explicitly detailed in the provided information, beyond the mention of "better pricing without compromising on the quality." However, based on their service offerings and customer testimonials, several forms of value and potential offers can be inferred:

• Competitive Pricing: Their website mentions a guarantee to offer "better pricing without compromising on the quality of the product," indicating a commitment to affordability alongside high standards.
• Free Ring Resizing: Obsession Diamonds offers free resizing for the first 30 days after purchase, a valuable service that ensures a perfect fit.
• Value in Customization: While custom design is a service, the ability to bring unique ideas to reality with expertise and precision, creating a "most beautiful ring," represents significant value for customers seeking bespoke pieces.
• Long-Term Relationship Benefits: The consistent references to Obsession Diamonds as a "family jeweler for many years/decades" suggest that loyalty and repeat business may be rewarded through personalized service and potentially unadvertised considerations.
• Potential Seasonal Sales: Like many jewelers, they may offer special promotions around major holidays (e.g., Valentine's Day, Mother's Day, Christmas) or during specific sales events.

For the most current and specific details on any promotions or special offers, New Jersey residents are highly encouraged to contact Obsession Diamonds directly. You can call them at (973) 256-1166 or +1 973-256-1166, or ideally, visit their store at 465 US-46, Totowa, NJ 07512, USA. Engaging directly with Emmit and his knowledgeable team will provide the most accurate and up-to-date information, and allow for personalized discussions regarding your specific jewelry needs and budget.

Address: 465 US-46, Totowa, NJ 07512, USA
Phone: (973) 256-1166
Mobile Phone: +1 973-256-1166

For New Jersey residents, Obsession Diamonds in Totowa represents an exceptional and trustworthy choice for all their jewelry aspirations. Its legacy as a "family's jeweler for many years" underscores a profound commitment to building lasting relationships based on reliability and trust. Located conveniently on US-46, it's easily accessible from across the state, making a visit a practical choice. What truly sets Obsession Diamonds apart, and makes it uniquely suitable for locals, is Emmit Devli's personal dedication. His passion, patience, and ability to "bring ideas to reality," particularly for custom engagement rings, create an unparalleled and emotionally significant experience. As a GIA certified professional, Emmit provides authoritative expertise, ensuring that every purchase is made with confidence and informed decision-making, coupled with a guarantee of conflict-free diamonds. Whether you're celebrating a major life event, seeking a unique custom piece, or simply require reliable repair services, Obsession Diamonds offers a blend of international quality, local accessibility, and deeply personal service that ensures every customer leaves "with a giant smile on your face." For discerning New Jersey consumers, Obsession Diamonds is truly a cut above the rest.